Biography
I am a doctoral student (since Fall 2024) in the Department of Marketing at Michigan State University’s Broad College of Business. I bring a unique combination of academic credentials, having completed multiple degrees from top-ranked programs including an MS in Marketing Research from Michigan State University, an MS in Management Business Analytics and Intelligence from Case Western Reserve University, and prior degrees in Psychology and Supply Chain Management with economic minor from Michigan State University. I work with Prof. Hang Nguyen and Prof. Forrest V. Morgeson III.
Research Interests
My research interests span marketing strategy, digital marketing, public policy, customer satisfaction, and causal inference.
Recent Work
Data Privacy Regulation, Constrained Promotional Targeting, and Consumer Retail Spending
Platform Access Disruption and Ethnic Minority-Owned Businesses: Insights from TikTok Bans
All research, talks, and service
Education
- Doctor of Philosophy (Ph.D.) in Marketing, Michigan State University, Expected 2029
- Master of Science (M.S.) in Management Business Analytics and Intelligence, Case Western Reserve University, 2023
- Master of Science (M.S.) in Marketing Research, Michigan State University, 2020
- Bachelor of Arts (B.A.) in Psychology, Michigan State University, 2019
- Bachelor of Arts (B.A.) in Psychology, Study Abroad, University of Kent, Canterbury, United Kingdom, Spring 2019
- Bachelor of Arts (B.A.) in Supply Chain Management, Michigan State University, 2018
Awards & Fellowships
- Donald A. and Shirley M. Taylor Award for Recognition of Research Excellence, Michigan State University, 2025
- MSU Colleges’ Online Learning Academy (COLA) Fellowship, Michigan State University, Summer 2025
- Broad College of Business Doctoral Fellowship, Michigan State University, 2024-2029
Certifications & Professional Development
- 2026 CIBER Pedagogy Workshop - Certificate in Higher Education Teaching, Georgia State University Buckhead Center, May 2026
- University Graduate Certification in College Teaching in Business, Michigan State University, December 2025
- AIB-CIBER Doctoral Academy Certificate Program, Third Cohort, 2025-2027