MKT 327: Introduction to Marketing
Undergraduate course, Michigan State University, East Lansing, MI, 2025
Summer Session: July 1 - August 15, 2025
Course Overview
MKT 327: Introduction to Marketing provides a comprehensive foundation in marketing principles and practices. This course covers essential marketing concepts including buyer behavior, market segmentation, positioning, demand analysis, marketing information systems, pricing strategies, promotion, distribution channels, product policies, and ethical considerations in marketing.
Course Structure
- Foundational Concepts: Marketing environment, strategic planning, and research
- Understanding Consumers: Buyer behavior, segmentation, and targeting
- Marketing Mix Elements: Product, pricing, promotion, and distribution strategies
- Application: Marketing plan development and presentation
Prerequisites
Open to sophomores, juniors, and seniors not enrolled in business majors. Not open to students with credit in HB 375 or MKT 300.