MKT 355: Entrepreneurial Marketing
Undergraduate course, Michigan State University, East Lansing, MI, 2026
2026
Fall Semester: August 31 - December 13, 2026
Role: Teaching Assistant
Instructor: Hang Nguyen
Schedule: Tue/Thu 2:40 PM - 4:00 PM, Chemistry 136
Mode: In Person
Course Overview
MKT 355: Entrepreneurial Marketing covers the process of planning, starting, and positioning new businesses which link directly to customer requirements. Students develop understanding of unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.
Prerequisites
MKT 300 or MKT 327 or ESHP 190. Open to undergraduate students in the Eli Broad College of Business and The Eli Broad Graduate School of Management or approval of department.